About Us

Hello from Velocity USA!

Velocity USA is a performance aluminum rim manufacturer in Grand Rapids, Michigan, that manufactures rims and accessories for anyone passionate about bikes! Our rim extrusion is sourced from Profile Precision Extrusions in Arizona, and we roll, drill, anodize, build and distribute our rims and wheels from our factory. Velocity USA employs 14 individuals year-round, and we take pride in providing high-quality, hand-crafted products made in the US that we love and use ourselves.

Velocity was founded by Tom Black, just outside of Brisbane, Australia, in 1989. Our first product was an adjustable aluminum water bottle cage called the ‘Velocage’. It was such a clever and simple design that sales spread outside of Australia to the United States by way of Tom’s brother, John Black.

As the company grew, so did our product offering. In 1991 we introduced our first aluminum rim, the Aero. From early on, we set ourselves apart by offering a variety of rim drillings, sizes, and colors for the custom wheel builder. We formed our reputation by providing excellently manufactured, high quality products and service with flexibility that is unmatched. In 1998 we began to sell our rims as fully built wheels. After years of perfecting our craft and customizing to match each customer’s needs, we formed The Wheel Department in Grand Rapids, Michigan, to be able to meet the demand for hand-built wheels in 2011.

In 2012, things shifted for us, as we packed up our Australian facility and moved it to Jacksonville, Florida. We were ecstatic to announce that all of our rims were now proudly made in the United States! Not too long after in 2016, heartbreak struck, and we lost John Black to his fight against brain cancer. (F#$% cancer, right?) We moved the Florida factory to Michigan, bringing two of our trusted employees up to the Midwest, rebuilt our machines, and have been perfecting, improving, and working harder than ever to provide the best possible product ever since.

After over 25 years, Velocity USA is still the small business of its early days, owned by Tom Black and John’s wife of 30 years, Linda, and continues to strive to be ‘The best name to ride with’. Our dedicated staff, many of whom have been here for over 10 years, is in for the long haul and our mission will always remain the same.

Our mission is to provide you with wheels, rims, and accessories that allow you to enjoy your bicycle to its fullest extent.  To us, that means providing incredibly durable yet performance oriented equipment that can be customized to your tastes and desires.