Velocity Offers First Ever Reflective Rims

We've partnered with Halo Coatings to add an innovative new product to our line, Halo Reflective Rims. This durable powder coating process is smooth to the touch and appears graphite in color, then reflects bright white when struck with direct light. Style and safety are combined in this state of the art, exclusive Velocity product. The Velocity Halo reflective rims and custom handbuilt wheelsets are available through any local bike shop or online dealer.

Millions of microscopic glass beads are allowed to float in liquid powder coat to provide a rim surface that reflects light back to its source.  For the first time ever, your entire rim surface acts as a high efficiency reflector while maintaining a discreet, high end appearance in ambient light.

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